research

“Research is formalised curiosity. It is poking and prying with a purpose”

We had a lecture all about the ins and outs of research, which at first I thought seemed a bit pointless but I did learn a few more technical terms and facts about researching.

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The research cycle explains that collecting data is so important and can help formalise an idea, if you have an idea and then research it further it may be that the data doesn’t support that.

General Research: exhibitions, films, radio, magazines, journals, documentaries, books, websites

Specific Research: consumer, retail environment, pricing, promotion

Research Design: timing, ethics (ask permission to use quotes), methods, cost, qualitative (emotion/open questions), quantitative (statistics/numbers/hard data), triangulation (three different types of questions)

Qualitative: focus groups (useful for product feedback, attitudes and reactions), diaries/drawings, in-depth interviews (usually experts), ethnography (experiencing the lives of others), questionnaires with open questions

Quantitative: survey- a minimum of 30 to be statistically significant

Sampling Methods: 

Random Sample: equal chance of anyone being picked.

Systematic Sampling: random sampling with a system

Stratified/Segment: more focussed

Quota Sampling: by segment

Cluster Sampling: primarily based on geographical areas

Snowball Sampling: samples developed from contacts

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